What is a Digital Experience Platform (DXP) and why do you need one?
Finding what you search in a few seconds, always up-to-date and at any time access to a fast and personal service.
The best digital experiences have set the bar for all digital experiences. A Digital Experience Platform (DXP) can help you offer your visitors a relevant, personal and compelling brand experience. Dropsolid makes this powerful technology accessible for midmarket companies, governments and organizations.
In this post we explain:
What is the difference between DXP and CMS?
You can think of a DXP as a natural CMS (r)evolution.
If you were to compare a CMS to a Nokia 3310 phone, a DXP would be the latest iPhone. You can still use your new smartphone to make phone calls and send old-fashioned texts. However, your smartphone is also capable of sending GIFs through WhatsApp, updating your Facebook status, and sharing your latest run on Strava. Depending on the audience you want to reach and the urgency of your message, you can choose to use a different channel, message, app and format.
Are you still convinced you can engage every visitor with a one-to-many website?
Why should your DXP be Open?
Just as every business needs a website, every organization now needs an Open DXP. This is the only way to facilitate seamless orchestration of digital experiences across all channels at scale.
But what does Open really mean?
98% of developers use open-source software because it evolves faster and is more reliable.
An Open Culture thrives on collaboration, partnerships, shared innovation and contribution for mutual success.
How to get started
Compelling digital experiences are not built overnight. They require a company-wide digital (transformation) strategy. Here are the five steps any business needs to take:
Ready for some action? Follow this webinar.
1 - Touchpoints and content
Start from your existing digital touchpoints and create a content plan to drive more engagement from your visitors.
3 - Relevant segments
Bring all relevant audience data together to create valuable segments to target with different messages and content.
4 - Use the power of data
Use all that newly gained insights to run some experiments in content personalization and customer journeys.
Ready for some action?
Are you ready to get your digital experience to the next level? We can help you get started.
Come and talk to our Digital Advisors or start a trial of Dropsolid Open Digital Experience Platform.