About the client

Soudal Group is Europe’s leading independent manufacturer of sealants, adhesives and PU foams. The family-owned business caters to construction professionals, retail clients and industrial assembly companies. The company sells over 12.000 different products, which are sold across 138 countries worldwide.

The challenge

In recent years, Soudal has grown exponentially - bothin terms of product offering and markets served. It had become a tremendous challenge to keep providing relevant information online in different languages. As Soudal's business is organized around customer service excellence, it wanted to find a way to cover its challenges, including:

  • Over 12.000 products, with different info for each audience,
  • Websites in more than 30 languages,
  • a different offering for professionals and DIY customers.

The results

The revamped website is designed to optimize the user experience for the different types of visitors that Soudal caters to. Each visitor should now easily be able to find the information they need in a few clicks.

  • Professionals are able to log in, allowing them to download specific info for their clients.
  • DIY clients can easily find information on how and when to use certain products. In addition, tutorial videos have been added to explain common questions about popular products.

The new website is integrated with SAP. The website uses available data from the ERP to retrieve relevant product information, including technical spec sheets, packshots and tutorial videos. This integration, combined with Dropsolid’s Multi-Market Module enables Soudal's marketing team to deliver vast quantities of products and related information to the different types of customers through all local websites. This allows for a seamless customer journey, while decreasing the time spent by the support team answering questions.

The website was first launched in Dutch and French, with a medium-term roadmap for the addition of an extra 30 languages over a two-year time span.


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See our platform in action

Is your company active in multiple markets? Do you manage multilingual content? Do you connect to different audiences with separate messaging?

Optimize your digital customer experience ànd the efficiency of your web team with Dropsolid Platform.

Dropsolid case Soudal