What is a Digital Experience Platform (DXP) and why do you need one?

What is a Digital Experience Platform (DXP) and why do you need one?

Leen Penders

Finding what you search in a few seconds, always up-to-date and at any time access to a fast and personal service.

The best digital experiences have set the bar for all digital experiences. A Digital Experience Platform (DXP) can help you offer your visitors a relevant, personal and compelling brand experience. Dropsolid makes this powerful technology accessible for midmarket companies, governments and organizations.

In this post we explain:

What is the difference between DXP and CMS?

You can think of a DXP as a natural CMS (r)evolution.

If you were to compare a CMS to a Nokia 3310 phone, a DXP would be the latest iPhone. You can still use your new smartphone to make phone calls and send old-fashioned texts. However, your smartphone is also capable of sending GIFs through WhatsApp, updating your Facebook status, and sharing your latest run on Strava. Depending on the audience you want to reach and the urgency of your message, you can choose to use a different channel, message, app and format.

Are you still convinced you can engage every visitor with a one-to-many website?

Ready for some action?

Are you ready to get your digital experience to the next level? We can help you get started. 

Come and talk to our Digital Advisors or start a trial of Dropsolid Open Digital Experience Platform.

 

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