Increase relevance and ROI of your Drupal website through real-time personalization. Experience the power of open source based personalization.
Maximum return of your digital platforms?
Learn to understand individual customer intent and offer relevant content faster. This improves engagement and conversion on your digital channels and increases customer lifetime value (CLV).
HOW DOES IT WORK?
All of your interaction data are stored in a universal visitor profile. The data are available to create segments. These, in turn, can be used to personalize interactions, across all channels. Segments are available out-of-the-box in Drupal’s page builder and Mautic’s email and marketing content builders.
The related Customer Data Platform, Unomi, is secure, scalable and is able to handle vasts quantities of data. Our AI engine is able to detect behavioural patterns from these data and is able to label visitors in real time according to its AI-defined segments. This allows for further personalization.
Data capture is easy: it only takes one tracking script on your website, comparable to a Google Analytics integration. You could be gathering relevant data within minutes of reading this page. Sounds interesting? See for yourself!
All captured data is coordinated around a customer profile. These can be enriched with CRM data for known visitors.
Use the power of Artificial Intelligence and Machine Learning to discover your customers’ intentions faster.
Gather your visitor segments in one place, easily accessible through a straightforward UI.
Ready to deploy
Your segments are immediately available for content personalization on all your digital channels, thanks to Drupal and Mautic.
At ERA, we believe that relevant digital experiences contribute greatly to our customers' satisfaction.
We got to work with website personalization in Dropsolid Experience Cloud. In a few weeks, we captured behavior, personalized our homepage and integrated these insights into our marketing reporting. We gained valuable insights into our visitors based on their browsing behavior. Insights we will use to make the digital experience even more relevant for each visitor. This first step proves that we need to focus more on personalization, sooner rather than later.
Dropsolid Experience Cloud in action
Don’t hesitate - try it for yourself.
Curious to see a demo or ready to get started with a free trial on your Drupal website?