User experience & design
Digital success starts at a very early stage. They key ingredients? A crystal-clear analysis, concept and goal-oriented functional design for your website.
Analysis for a bespoke digital business plan
Every business is unique, and so is our individualised approach to your web development. Creating a website is the easy part. Devising a digital strategy that suits your business goals is a different kettle of fish, and one that demands expertise and rigorous thinking. The first step consists of a functional analysis of your situation and business objectives.
Functional analysis and information architecture
Capturing your company’s core DNA and organisational structure to create a fitting digital experience: that is what good functional analysis and architecture mapping is all about.
Our digital strategists sit together with every stakeholder of your digital project and your business, to gain a deeper understanding and create an analysis. Our IT architect subsequently uses this information to map out a technical framework: existing systems, bridging of connectivity gaps, platform optimisation, etc. The overall goal is of prime importance: to make your business succeed on a digital level.
Wireframes and UX
Once the initial analysis has been completed, our team starts working on the so-called wireframes: a visual framework that will serve as a blueprint for your website and digital environment. A key concept of your digital experience will be your visitors’ User Experience (also called UX). Website visitors need clear guidance to navigate through your website and good wireframes will nudge your visitors towards your website goals. A solid wireframe blueprint increases digital conversion and accelerates the development and design process.
An in-depth functional analysis and wireframes form the blueprint to successful digital business.
Looking for a real-life, practical example of the importance of good strategy? Check out our video case study on conversion funnels. More examples of how to persuade website visitors to perform certain actions on our website and how interconnected systems provide business advantage, can be found on our case studies page.
Ask your question to our digital strategists
Ready to tackle your digital business challenges?