Soudal

Scaling global brand through digital

Soudal is one of the world's leading independent manufacturers of sealants, adhesives and polyurethane foams, a global B2B and consumer brand operating across 130+ countries with over 12,000 product variations, trusted by professionals and DIY customers alike.

The Case

Challenge

Expose the right product information to 20+ countries, 20+ languages, and 12.000+ product variations.

Solution

A powerful platform that supports the needs of multiple markets, with each having its own domain with multiple languages and multiple audiences.

Result

An award winning website for multiple target groups obtaining 4x the organic traffic, through strong performance and search optimisations.

Award-winning digital platform that scales.

Dropsolid built a multi-market, multi-language, multi-audience platform for Soudal integrating SAP and PIM/PDS systems to automate product data syndication across 12,000+ variations, eliminating manual effort and enabling true data reuse at scale.
The result: 20+ countries, 10+ languages, 100,000+ monthly sessions and global reach that extends even behind the Great Wall of China. Three months after launch, organic traffic grew 400%, earning Soudal "B2B Website of the Year" at the Feweb Excellence Awards.