Discover, build, and apply segments for smarter digital experiences
Dropsolid CDP helps you segment visitors and personalize your website
Delivering relevant digital experiences starts with understanding your visitors. The Dropsolid Customer Data Platform (CDP) helps you identify audience segments and personalize your website content based on real user behavior.
In this webinar, we introduce the CDP within the Dropsolid Platform and show how it enables powerful, data-driven personalization for your Drupal websites.
Understand Your Visitors with Profile Insights
Within the Dropsolid Platform, you can access the Customer Data Platform by filtering on CDP projects. The Profiles dashboard provides a clear overview of the visitors interacting with your website.
The CDP automatically indexes visitor profiles and visualizes them through intuitive charts and graphs. These insights help you understand how audiences interact with your site and how they naturally group into segments.
Build and Discover Audience Segments
Segmentation is one of the most powerful capabilities of the CDP. The platform offers two main ways to create and manage segments:
- Manual segment management: You can build and refine segments manually using filters such as country, browser language, or other behavioral and contextual data.
- AI-powered segment discovery: The Discovery feature analyzes visitor data to automatically identify meaningful audience groups. By training the model, the platform uncovers natural clusters within your audience. Once validated, these discovered groups can be converted into active segments.
From that moment on, new visitors are automatically categorized, allowing your segmentation strategy to evolve continuously.
Personalize Drupal Experiences with Segments
Segments created in the CDP can be used directly within Drupal to personalize content.
Using Drupal Layout Builder, you can:
- Select a content block
- Configure its visibility settings
- Assign it to a specific audience segment
This enables you to display different content to different visitor groups, creating more relevant and engaging digital experiences across your website.