What is SEO or Search Engine Optimization in 2021
Do you want to be found or rank better on Google? For this you need Search Engine Optimization. But what is SEO? In this blog we tell you and how you can improve it yourself.
- What is SEO?
- What is SERP
- What are organic search results?
- Why is SEO important?
- What can I do with SEO?
What is SEO?
SEO stands for Search Engine Optimisation and optimizes web pages using various methods, with the aim of increasing the organic results of search engines (= Search Engine Result Pages or SERPs). Or more easily be found better on Google, preferably on the first page of course.
What is SERP?
SERP stands for Search Engine Result Pages and is the page that Google shows you after you have searched for something.
What are organic search results?
Organic search results are the search results that appear under online advertising (SEA). SEA can be recognized simply by the word 'advertisement'. Everything below that are the organic search results (SEO). These are the website pages that score best for your keyword. Want to know more about SEA? Read it in our blog
Why is SEO important?
By making good use of SEO, you will end up higher in the search results, the chance that potential customers will notice you will increase.
Because of this higher position in the SERP, you will be able to attract more visitors to your website, as organic placement generates more traffic than advertised placement.
Not only does it generate more visitors, but these visitors also gain a higher credibility of your brand. A high position radiates authority.
What can I do with SEO?
There are different ways of doing SEO, both "on-page" and "off-page".
"On-page" SEO are updates you can do to your website.
An important element of on-page SEO is content, without content a website cannot be found. There are different types of content possible, this also depends on the target group, goals and capabilities of the company. A common type of content is a blog, because there are many possibilities in this.
The most important thing with any type of content and here you should definitely pay attention to it is your meta title and meta-description, these 2 have a serious impact on your Google ranking.
Besides content, Google also takes into account the conversion on the website.
Important ranking factors for this are, for example, the CTR (Click-Through-Rate) & the Dwell-Time (the time a user spends viewing a page after having clicked on it).
Google Google also takes into account the technical aspects of the website, such as the speed & responsiveness of the website.
Especially a website that adapts to your smartphone is very important for Google because Google looks at your mobile website first and gives your website a score for it. Want to know if your website is good for mobile? Do the Test.
Didn't pass the test? See how our Digital eXperience Platform eliminates these problems and gets more conversions for your business.
"Off-page" SEO are updates that are basically independent of the actual website, here the content of the website is not changed.
An important factor in SEO is the domain authority, this is the score that your domain name receives in the eyes of Google. This score determines your position in the search results.
DThe DA is determined on the basis of various factors, including backlinks (= links from other websites to yours).
Here, it is important to aim for relevant links; quality is more important than quantity.