DIGITAL EXPERIENCE STRATEGY
A strategy at 3 levels:
For a qualitative Digital Experience Strategy, we operate on three different levels, depending on your needs. For example, you can already start with a scan of a few workshops. Instead, focus on your future plans? Then an in-depth master plan is more suitable for you.
Choose below which formula fits your company best:
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Digital Experience Discovery
Focus on your new platform
We build a tangible plan for your future digital platform. Always starting from your end user and your business goals. This way, we obtain a validated blueprint for a powerful digital platform.
Our strategy approach in 3 minutes
As your advisory partner, we will work with you to decide your next steps, refine your direction of growth and define a tight Digital Experience Strategy.
Defining your north star
Digital Experience projects are only successful if the right objectives have been reached. We ask ourselves a number of important questions: What are those goals? For who are we building a solution? What assumptions should we make? And what is the underlying challenge we’re trying to solve? In this stage, we map out the answers to these questions.
Our toolkit:
Empathize
Before we think about solutions, we first need to understand the situation at hand. This means understanding the business, the end user, and the technology. We map actions, investigate pain points and uncover frustrations. We use the resulting insights to define our focus.
Our toolkit:
- Digital behavioral research
- Customer empathy interviews
- Persona’s & journeys
- Getting grips on the business
- Enterprise architecture mapping
- Digital performance research
Define
With a clear view of the business, user, and technology we can set out strategic lines for your digital experience. These lines will give a clear direction in the coming months and even years when shaping the optimal digital experience. We propose smart solutions using collaborative ideation methods, and we turn strong ideas into concrete concepts. We do so in close collaboration with you.
Our toolkit:
Ideate
The next step is collaborative ideation with everyone involved. It's a way to gather new ideas and refine these into problem-solving solutions that fit within the strategy.
Our toolkit:
- Inspiration
- Collaborative ideation
- Personalization
- Lead nurturing
- Information architecture definition
Prototype
If a picture says more than a thousand words, then a clickable prototype says more than a million. We visualize our concepts and ideas to validate them with your end users.
Our toolkit:
- Wireframes
- High-fidelity clickable prototype
Test
If you don't validate your solutions with your end users, you never know if it's the right fit for the problem. That's why we test our concepts before writing even a single line of code.
Our knowledge transfer toolkit:
- User testing
- Tree testing
Plan
The last step of our process is to create a solid plan before we start implementing our concept.
Our toolkit:
- Functional & technical requirements
- Now-next-later roadmap
