Seamless digital experiences for animal welfare organizations

In a world where digital transformation affects every aspect of our lives, animal welfare organizations cannot afford to lag behind. These organizations play a crucial role in protecting, rescuing, and the well-being of animals worldwide. The deployment of digital technologies can significantly increase their impact. But what exactly does a digital experience for animal welfare organizations require, and why is it so important?


Mother and children with animals

What is a digital experience for animal welfare organizations?

A digital experience at animal welfare organizations includes all the online interactions people have with the organization. From viewing adoptable animals, donating through a website, following the organization on social media, and even participating in virtual events. It's about creating a convenient, informative, and engaging online presence that engages the public and encourages action.

Looking for adoptable animals

Why seamless digital experiences matter for animal welfare organizations

In the digital age, animal welfare organizations have unique opportunities to expand their reach and impact. By embracing the power of digital technologies, they can reach a wider audience and contribute innovatively to animal protection and welfare. The digital world offers many positive opportunities, from raising awareness and education about critical issues to facilitating the adoption process and mobilizing support. We explored 5 concrete ways digital experiences can support and enhance the mission of animal welfare organizations. By incorporating these strategies, organizations can achieve their goals more effectively and positively impact the lives of animals around the world.

The benefits of seamless digital experiences for animal welfare organizations

Seamless digital experiences transform how animal welfare organizations operate and communicate with their target audiences. Informed by insights from several case studies, including Best Friends Animal Society's approach, the benefits of a well-executed digital strategy become clear. These benefits extend across various aspects of the organization, from fundraising to community building.


Increased donations through personalized campaigns

By applying personalization techniques, as seen at Best Friends Animal Society, organizations can tailor their communications to the individual interests and engagement of their donors. This leads to increased effectiveness of donation requests because messages resonate on a more personal level, increasing the likelihood of financial contributions.

Improving adoption processes

Digital platforms offer the opportunity to provide potential adopters with comprehensive information about animals seeking homes. By providing rich, interactive content - including photos, videos and stories - prospective owners can build an emotional connection even before they meet the animal in person. This not only increases the number of successful adoptions but also ensures a better match between animal and adopter, contributing to long-term success.

Strengthened volunteer engagement

Using digital tools to organize and coordinate volunteerism makes it easier for people to get involved in the organization's mission. Having a user-friendly interface for registering volunteer activities, sharing schedules and providing training lowers the barrier to involvement and increases volunteer satisfaction.

Building a strong community

Digital experiences facilitate the building of an online community of animal lovers. Forums, social media, and dedicated apps create a space where individuals can find support, share knowledge, and come together around common values and goals. This sense of community strengthens ties to the organization and motivates individuals to actively contribute to the mission, whether through adoption, donation, or awareness.

Dropsolid and animal welfare organizations: the success story of Best Friends

Dropsolid successfully partnered with Best Friends, an animal welfare organization, to create a powerful digital experience. By implementing a Digital Experience Platform (DXP), they were able to provide a personalized experience to each of their website visitors, increase adoption rates, and improve operational efficiency.

Best Friends Animal Society's case illustrates how technology, strategic thinking, and collaboration between marketing and development teams can work together to optimize digital experiences. The case highlights some core challenges many animal welfare organizations face: improving online engagement and conversions and providing space for marketing teams to manage and optimize content effectively. By implementing a Digital Experience Platform (DXP) with Drupal personalization, Best Friends shows how to address these challenges successfully. The case shows that by deploying smart profiles and content personalization, organizations can connect more with their audience, improving engagement metrics and conversion rates.

What stands out in this success story is the strategic approach to the personalization process. The approach ensures that both teams, marketing, and development, have the tools to personalize digital experiences and the knowledge and understanding to apply and manage them effectively. This is critical to creating personalized user experiences that truly resonate with audiences.

For other animal welfare organizations, Best Friends' case offers valuable lessons:

  1. The importance of investing in technology and training to improve digital experiences.
  2. The need for a collaborative culture between different teams within the organization.
  3. How a strategic and thoughtful approach to digital personalization can significantly improve organizations' communication with their audiences.

By embracing the right tools, techniques, and teamwork, you can improve your online presence and create deeper and more meaningful interactions with your target audiences.

5 challenges and solutions for animal welfare organizations

Animal welfare organizations can overcome their digital challenges to strengthen their mission and make a greater impact. What are the 5 biggest challenges faced by animal welfare organizations?

  1. Safely handling sensitive information
  2. Appealing to a broad and diverse audience
  3. Maintaining engagement in a competitive landscape
  4. Coordinating online and offline activities
  5. Managing online reputation

We examined these, drew our conclusions, and provided a solution. These insights are crucial for any animal welfare organization striving for a significant digital presence. Curious?

In 4 steps the best digital experience for your animal welfare organizations

Creating an immersive digital experience is crucial for animal welfare organizations looking to strengthen their mission and reach a wider audience. The key to success lies in a holistic approach integrating technology, content, and data analytics. Here is an in-depth look at how to achieve this.


Step 1: Strategic planning

a. Define your mission and goals: The foundation of any digital strategy is a clear understanding of what you want to achieve. This can range from raising awareness of animal welfare to increasing adoption rates to boosting donations.

b. Know your target audience: Understand who you are trying to reach. This includes demographics, behaviors, preferences, and the digital platforms they use. This insight will help you target your message and channels.

c. Technology requirements: Determine what technology is needed to achieve your goals. This includes everything from choosing the right content management system (CMS) to considering the need for CRM tools or data analytics software.

Step 3: Create consistent, branded content

a. Informative and inspiring: Your content should be informative and inspire action. This includes adoption success stories, educational articles on animal care, and urgent calls to action.

b. Diversify your content: Use different content formats, such as videos, infographics, blogs, and interactive tools, to appeal to different segments of your audience.

Step 2: Implement a flexible Digital Experience Platform (DXP)

a. Choose an adaptable DXP: A platform that's easily adaptable to changing needs and easily integrates with other systems is invaluable. It must also be user-friendly for both technical teams and non-technical end users, such as content creators and marketers.

b. Integration with other tools: Make sure your DXP can work seamlessly with other essential software, such as donation platforms, email marketing tools, and social media management systems.

Step 4: Use data analysis for continuous refinement

a. Measure and analyze: Use analytics tools to measure the performance of your digital experiences. This includes website traffic, engagement on social media, conversion rates for donations and adoptions, and the effectiveness of email campaigns.

b. Iterate based on data: Use the data collected to refine your strategy continually. Test different approaches, such as A/B testing for email campaigns or different calls to action on your website, to see what resonates most with your target audience.

Building the best digital experience for animal welfare organizations requires a coordinated effort across domains. Through clear strategic planning, implementing an agile DXP, creating engaging content, and using data analytics for continuous improvement, organizations can deeply impact the digital front. This approach will help raise awareness and drive engagement and contribute to the ultimate mission of improving animal welfare worldwide.

The ROI of seamless experiences at animal welfare organizations

Several indicators can measure the return on investment (ROI) of digital experiences, including increases in donations, the number of successful adoptions, improvements in volunteer engagement, and positive community feedback. It is important to collect both quantitative and qualitative data to get a complete picture of your digital strategy's impact.

Measuring the return on investment (ROI) of digital initiatives is crucial for animal welfare organizations to assess the effectiveness of their strategies and make adjustments as needed. By analyzing data such as adoption rates, donation amounts, website traffic, and social media engagement, organizations can gain insight into the impact of their digital presence.

6 tips

1. Interactive content

To increase engagement, animal welfare organizations can employ interactive content such as virtual tours of shelters, live Q&A sessions with animal caretakers, and educational games about animal welfare. These approaches not only attract attention but also increase public knowledge and empathy.

4. Data analytics for continuous improvement

Measuring the effectiveness of digital strategies through ongoing analysis of user behavior and campaign results is crucial. Data analytics tools can provide insight into what works and what can be improved, whether it's optimizing the website, improving adoption campaigns, or increasing the efficiency of fundraising initiatives.

2. Adoption processes online

By digitizing and simplifying the adoption process, such as making detailed profiles of the animals available online and using online forms, animal welfare organizations can lower the threshold for potential adopters. A user-friendly online platform can be essential here.

5. Coordinating online and offline activities

An integrated approach that pairs online tools with physical events enhances the overall experience for supporters. Offering online event registration, virtual participation options, and apps for real-time updates during events provides a seamless transition between digital and physical engagement.

3. Personalized communication

Similar to Best Friends Animal Society's successful approach, organizations can increase the effectiveness of their donation requests by personalizing communications. This can be done by segmenting audiences based on their interactions, interests, and previous contributions. Personalized emails, social media posts, and website content can help form a deeper connection with individuals, leading to higher engagement and donations.

6. Managing online reputation

Monitoring social media, review sites, and other digital platforms is essential to maintaining a positive online presence. Responsive communication, engagement with followers, and working with influencers can help build and protect the organization's reputation. This includes addressing negative feedback in a constructive way and highlighting positive stories and successes.


Digitization offers animal welfare organizations unprecedented opportunities to support and expand their mission. By strategically using technology, these organizations can improve their operational efficiency and strengthen their message of love and care for animals.

We invite all animal lovers and technology enthusiasts to support this movement. Whether you decide to donate, volunteer, or simply spread the word, your contribution can make a world of difference in the lives of countless animals. Together, we can work toward a future where every digital interaction contributes to animal welfare around the world.

Together, let's harness the potential of seamless digital experiences and strive for a brighter future for all animals.