The member journey as outlined above played an important role throughout the workshop series. This framework helps membership organizations to convert potential members into true advocates. The digital strategy that we devised during the workshops relies on a scalable, Dropsolid Experience Cloud-based website that enables step-by-step execution of a long-term digital roadmap.
Strategic discussions revolved around four key topics:
- Automation. This minimizes internal overhead costs for LRV and provides a smoother user experience for visitors.
- Personalization. A tailor-made, individual experience increases visitor satisfaction and improves overall member lifetime value.
- Community building. A close-knit community feeling boosts member retention.
- Digital presence. Different online channels serve specific target groups.