Dropsolid Experience Cloud as a DXP so their teams can build, maintain and evolve their digital experiences for external stakeholders on one central infrastructure.
The fragmented website architecture of Visit Flanders
Over the years, different teams and departments had each created a wide variety of websites and web services (front-ends), providing all kinds of information (from different back-end systems) in different formats (some middleware) to a wide range of stakeholders. This made Visit Flanders struggle with a fragmented website architecture consisting of different systems with no overarching structure.
The evolution of Visit Flanders
Keeping it simple
We limited the number of solutions used throughout the organization. The different teams define their goals. IT provides adequate solutions so the teams can meet their goals.
Integrated IT ecosystem
We’ve built an integrated IT ecosystem that leverages data from different backends towards different front-ends serving a wide variety of stakeholders and services. Internally and externally.
Dropsolid Experience Cloud as preferred DXP
Visit Flanders selected Dropsolid Experience Cloud as their Digital Experience Platform (DXP) that teams can use to build, maintain and evolve their digital experiences for external stakeholders on one central infrastructure.
It is integrated in the digital ecosystem of Visit Flanders via a middleware that allows for the internal applications to use the same back-end systems such as the CRM.
A multi-brand platform with Dropsolid Experience Cloud
The team of Visit Flanders, together with Dropsolid Digital Agency, launched www.toerismevlaanderen.be as the first of many websites on the platform. We also migrated the entire multi-brand email marketing programs to Dropsolid Experience Cloud’s marketing automation tool, Mautic, using rebranded and responsive email templates in just 9 weeks time.
A centralized IT management while teams grow at their own speed
At Visit Flanders, the different teams now grow their digital maturity at their own speed, without losing the centralized IT management. Since they’re working with Dropsolid Experience Cloud, different teams are creating sites, landing pages, lead funnels, and email campaigns. While one team is just building informative websites on the Drupal CMS, another team is experimenting with personalized digital experiences across multiple sites and email campaigns.
We can speed up our time to value with new sites, site evolutions, and campaigns. All teams can benefit from the re-usable components and templates, a central email marketing platform, personalization engine and Digital Asset Management solution, etc.
The result after 3 months in the project?
- 200.000+ emails were sent in the first months.
- 50+ content editors are collaborating on the platform.
- Visit Flanders is now in control of all its websites running on a secure central platform, allowing them to control, optimize and forecast IT budgets.
About Visit Flanders
Visit Flanders wants to reinforce the positive power of tourism.
We do this as a strategy and knowledge-driven government department. We help Flanders flourish as an innovative and high-quality travel destination that inspires residents, entrepreneurs, and visitors. How do we achieve this? By informing and supporting all above stakeholders according to the principles of traveling to tomorrow.
Our ultimate goals? To become a flourishing destination.