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Design a digital experience to build competitive advantage for your sme
Play into the strengths of your business and your team with a digital experience that helps your SME build its competitive advantage. Smart business owners use a Digital Experience Platform to improve their digital capabilities, streamline day-to-day operations, and provide better customer experiences. This makes running your business easier and allows you to focus on the core elements that make your business unique. Streamline your business processes and operations and improve the ROI of your marketing campaigns with better analytics, reporting, and integration with your marketing software (like Mautic). This way, you can collaborate with your employees and deliver better customer service.
What is a Digital Experience Platform for SMEs?
A Digital Experience Platform (DXP) is an online environment that is a foundation for your business operations. The open ecosystem of a DXP like Dropsolid Experience Cloud centralizes your e-commerce, website, existing ERP, and marketing tools, so you and your team members can easily manage all aspects of your business through a single environment. Create new marketing campaigns easily and connect your website with your physical store and e-commerce without spending valuable resources whenever you add new products or services to your portfolio. This way, you have time to focus on what matters most: delivering the best possible customer experience, centered around the unique selling points of your SME.
Easy omnichannel management for SME teams
A Digital Experience Platform (DXP) enables small and medium-sized businesses to fully exploit their unique selling points. DXPs improve customer engagement by providing the right tools to create personalized customer experiences across multiple channels (including your website and social media campaigns), building an omnichannel approach that aligns with your brand's values both in-store and online. Real-time data integration ensures customer and product information is updated immediately across all channels, improving interactions and making inventory management easier.
Customer success story: Sleeplife
A Digital Experience Platform (DXP) that integrates with existing tools and other channels enables SMEs to provide a perfectly matching online and in-store customer experience. A smart online presence helps businesses to play out their key strengths to their target audience.
Sleeplife: two-fold increase in appointments through combined online and in-store customer experience
Bedding specialist Sleeplife wanted to match its digital presence with its trademark in-store experience. Doing so required careful synchronization of product information from the existing ERP and a subtle nudge toward online visitors to visit the brick-and-mortar stores to discover a selection of more premium items. Using Dropsolid Experience Cloud, we enticed more customers to buy online and visit the stores for offline conversions. In addition, Dropsolid Rocketship Commerce is an integrated end-to-end e-commerce platform with online payments and real-time inventory updates.
Solution
A smooth customer journey using a combination of Dropsolid Experience Cloud, an advanced SEO path for increased organic traffic and personalized content targeted to individual visitors.
Lessons from the success of Sleeplife
Using the Drupal-powered Dropsolid Experience Cloud, Sleeplife’s marketing team can easily add new products, blog posts, and multimedia content for advertising campaigns to its digital environment. Enabling SMEs to take matters into their own hands and keep working on their online and offline presence without having to rely on an external IT provider or specialist helps them to move fast and stay in control of their business and their brand.
Drupal and open source to drive SME success
Drupal powers Dropsolid Experience Cloud. We rely on this leading open-source technology as the underlying core for every Digital Experience Platform we deliver to the SMEs we work with. This allows us to build a scalable, flexible digital foundation that integrates with all your existing marketing and CRM tools. Using Drupal, we create a cost-effective digital ecosystem for SMEs that provides enterprise-level features without the associated high costs.
Build a digital experience for your SME in 4 steps
Looking to set up a cost-efficient digital experience that helps your small or medium-sized business operate more streamlined and connected? Use our simple four-step process to get started.
Calculate the ROI for your SME
As a business owner, you know that every decision has real-life impact. That’s why your digital experience, too, needs to provide maximum return on investment (ROI). An integrated, open ecosystem avoids vendor lock-in and enables you to invest in features that deliver maximum value for your business needs. Use standard templates and components for your website while you integrate seamlessly with your marketing suite. Using our free ROI calculator for digital experiences, you can find out the return on your investment in five minutes.
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