Bi-directional data synchronization is set up between eMmeubel, Sleeplife's ERP, and the website for daily automated product and customer data updates.
Dropsolid Rocketship Commerce is used as an integrated end-to-end e-commerce platform with online payments and real-time inventory updates in the ERP’s decentralized inventory model.
Sleeplife marketers can now easily add new products, blog posts, multimedia content or additional stores online. Temporary promotions can be self-managed by Sleeplife's team and they are automatically taken into account during checkout.
Sleeplife's investment in a more advanced digital customer experience tripled the number of in-store appointments and added the website as a fully-fledged sales channel for bedding and related accessories.
The platform was also awarded as the best website runner-up at the International Splash Awards in 2019.