Author
Els Knevels
Update 18/05/2022
Mautic is an open-source marketing automation platform. As one of the top contributors, we're proud to be present at MautiCon again and to have some sessions. It's fully in line with our vision as an open MarTech agency, Mautic-contributor, and open-source enthusiast.
With no less than 6 sessions on different topics, our Dropsolid experts are eager to share their knowledge, get in touch with the community, and spread some open-source marketing automation love.
Curious? Tune in at one of our sessions below!
How we put Mautic into practice
We've been working with Mautic for a while now. We do hosting, implementation and training. And that's not all, our knowledge keeps on growing. Plugin and feature development are also part of our expertise. And of course, we love to give that back to the community via contributions.
Relevance is key nowadays, we all know that. To keep up with this trend and to create an omnichannel experience, we integrate Mautic with Drupal personalization via our Open DXP, Dropsolid Experience Cloud.
All of this with our love for open-source, the combined knowledge of our experts, and in a client-centric way. We communicate with the teams, go into dialogue with our clients, and figure out the best way to make the individual projects a success. Either by unburdening the client completely or by training their teams so they can put our thought knowledge into practice.
Dropsolid at MautiCon 2022
Strategy canvas: how to start with marketing automation and fit it in marketing strategy
By Toon De Geest - Wednesday, June 8, 14:00 - 15:00 - Room 1
Building a successful marketing automation strategy can be challenging. You need to start from your strategic marketing goals and translate them into tactical campaigns, segments and actions. Dropsolid created a framework to help build an effective marketing automation strategy doing exactly that. Discover how the framework can help your business or your clients when implementing Mautic marketing automation.
Mautic and Composer: the way forward
By Mattias Michaux - Wednesday, June 8, 14:00 - 15:00 - Room 2
The combination of Mautic en Composer is fairly new, and there is still a lot to learn, improve and tweak. Nevertheless, it's a good and future-proof approach to install and maintain your Mautic installation.
In this session, I want to give a brief overview of the current status and roadmap for the composer, how at Dropsolid we made our own install profile, and what we learned from it.
Next to that, I want to address topics like (depending on the desired technical level)
- How to move from tarball releases to a composer based install
- How to keep a composer based install (and all its dependencies!) up to date
- How to work with custom themes and plugins
- How to apply monorepo patches to your split-up installation.
Growing a business with Mautic
By Toon De Geest & Frederik Wouters - Wednesday, June 8, 15:00 - 16:00 - Room 1
We built a fully autonomous & personalized email system using Mautic and Drupal. Innovation, diversification, and sustainability are keywords for Inagro's practice-oriented research tailored to the needs of the farmer. With advice and personal guidance, they help farmers to expand their businesses. With research into new crops and new techniques, Inagro is an innovating force in the sector. Inagro has over 8000 subscribers who can be subcribed to 35 different segments. This caused every newsletter being sent needed to be fully personalized based on the segments. We will discuss the business case, how this has impacted Inagro and how this feature can be used in the future for other Mautic projects. We will also give an update on the process we made.
Pitfalls with “multitenant Mautic” and how to avoid them.
By Toon De Geest - Tuesday, June 9, 12:00 - 13:00 - Room 2
Building and scaling a Mautic environment can be challenging. We created a multi-tenant Mautic for 10 teams with 50 employees in total. We will tell you about the pitfalls we’ve encountered and how you can avoid them.
Email creation “cheat sheet “ best practices 101 (with checklist)
By Leen Penders - Tuesday, June 9, 17:00 - 17:10 - Room 1
The ultimate email cheat sheet for successful emails and marketing automation campaigns, full of interesting tips to grow your business.
How to send (personalised) Birthday emails with Mautic: revisited (4.2).
By Frederik Wouters - Tuesday, June 9, 17:10 - 17:20 - Room 1
How to send (personalized) Birthday emails with Mautic: revisited (4.2). We’ve updated this campaign to be compatible with Mautic 4.2.
Join us for an exciting session!
Interested in joining one of our sessions at Mautic Conference? Get your ticket below and come say hi!
Dropsolid at MautiCon 2021
Open & Personalized User Journeys with Mautic, Drupal & Apache Unomi in a GDPR era
Wednesday, June 16th, 11.00h - Room 1
In the era of consent, privacy, and GDPR it may no longer seem acceptable to do behavioral personalization. But, personalization doesn’t have to be an Evil Big Brother.
Personalization is proven an effective way of increasing engagement. As a visitor, you feel understood. It leads to better user experience and higher conversion, as long as it’s done in all trust and consent.
Nick will explain how Drupal, Mautic, and Apache Unomi can be seen as a Digital Experience Platform without lock-in, without handing over your data to an external software vendor.
The session includes a technical deep dive into Apache Unomi, how it can be used to deliver highly personalized experiences, compliant with the GDPR regulations, and with respect to users' trust.
This is an update of last years session that features many new possibilities like language detection, geolocation but also an open-source integration hub UI so you can link your customer data profile to Mautic and reverse
6 hands-on & practical Tips for a Successful Marketing Automation Implementation
Wednesday, June 16th, 11.00h - Room 3
Marketing automation is only as good as the implementation, the process and the commitment behind it. I have experienced a number of companies that were deeply impressed by marketing automation but failed to set up a thorough and realistic plan and process beforehand. The result was a non-working marketing automation platform that only cost money instead of yielding anything.
In this 30 minute session, Leen and Els will share the 6 most important tips to avoid the well-known pitfalls in the introduction and implementation of marketing automation and to ensure that you start with the right mindset.
Composerisation in Mautic 4
Wednesday, June 16th, 14.00h - Room 2
We've added a bunch of composer improvements to Mautic 4. Learn in this session what was added, how we tackled it, and how it can benefit theme development, plugin development, and general maintainability of your Mautic codebase.
The Essential Framework to a Marketing Automation Strategy
Thursday, June 17th, 18.00h - Room 2
Building a successful marketing automation strategy can be challenging. You need to start from your strategic marketing goals and translate them into tactical campaigns, segments, and actions.
Dropsolid created a framework to help build an effective marketing automation strategy doing exactly that. Discover how the framework can help your business or your clients when implementing Mautic marketing automation.