Dropsolid Expands Its Footprint with Strategic Acquisition in Portugal

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Dropsolid Expands Its Footprint with Strategic Acquisition in Portugal, Strengthening Its Position as One of the Top Drupal Companies in Europe

Dropsolid, Belgium’s open-source company, continues to solidify its position as one of the most capable and innovative Drupal companies in Europe. This achievement is further highlighted by the recent acquisition of Pictonio, a respected Portuguese Drupal company with a strong presence in the community. This acquisition strengthens Dropsolid’s footprint, enhancing its capabilities in delivering AI-driven Drupal DXP solutions.

Strengthening Market Leadership in AI-driven Drupal DXP and Focus on SMEs

With a strategic focus on larger small and medium-sized enterprises (SMEs), Dropsolid has firmly positioned itself as one of the most capable Drupal companies in Europe. SMEs, facing increasing demands for scalability and digital transformation, seek advanced, flexible, and cost-effective AI-driven solutions to support their growth.

"We are targeting the large SME market that needs powerful AI-driven DXP solutions," says Dominique De Cooman, Co-CEO of Dropsolid. "Much like Odoo’s success by offering 80% open-source and 20% proprietary solutions, we aim to position Drupal as an open AI-driven DXP for this growing market where we can truly make an impact."

Dropsolid AI: Open AI-driven Agentic DXP and Agency Automation Platform

We softlaunced our AI vision last week in Ghent: Dominique De Cooman on LinkedIn: #drupal

Open AI-driven Agentic DXP and Agency Automation Platform

At the core of Dropsolid’s offering, Dropsolid AI presents an open, AI-driven Agentic DXP and agency automation platform. This platform allows businesses to go to market 10x faster, accelerating time to market and boosting conversion rates by up to 10x. While AI is at the heart of this solution, it is designed to be accessible and practical, providing scalable tools that enhance business efficiency and customer relationship management.

Helping Drupal Implementers Stay Competitive with Our Tools

As the digital landscape evolves, traditional, full-service agencies are facing increasing challenges. With tightening margins, fluctuating revenues, and added pressure from crises and taxes, agencies that rely on a full-service model may find it more difficult to remain competitive.

To help Drupal implementers stay ahead of the curve, Dropsolid offers access to its agency automation platform and AI-driven DXP tools. By leveraging these technologies, agencies can enhance their capabilities and scale their projects efficiently, enabling them to continue delivering high-quality services while maintaining a competitive edge. This will be key as the industry shifts toward more automated, agile ways of delivering digital experiences.

Testing Our Approach in Portugal: A New Opportunity to Compete

The acquisition of Pictonio in Portugal serves as a valuable test case. The five-person team at Pictonio represents an exciting opportunity to explore whether Dropsolid’s tools can empower a smaller, local company to compete more effectively in a growingly competitive market. By offering them the necessary tools and platforms, we believe Pictonio and similar companies can scale and compete with larger players while facing challenges that are typical in the agency space.

Looking Ahead: Expanding Through More Acquisitions and Partnerships

In line with our commitment to growth, Dropsolid is actively exploring more opportunities for acquisitions and strategic partnerships. By joining forces with like-minded companies, we aim to further expand our capabilities and reach, allowing us to offer even more value to our clients and partners. Our ultimate goal is to continue innovating and scaling our AI-driven solutions to support businesses in their digital transformation journey.

"We view acquisitions and partnerships as essential to our strategy for expanding our capabilities and growing our market presence," says Dominique. "We’re eager to explore new opportunities that will allow us to scale even further and provide top-tier solutions to our clients."

International Reach with Global Partners

With an international presence through partners across three continents and employees on four continents, Dropsolid is able to support its customers globally in their AI-driven digital transformations, regardless of location.

"Our global presence enables us to assist businesses worldwide with their AI-driven digital transformations," says De Cooman.

Strategic Acquisition of Pictonio: Balancing the Wage Gap

The acquisition of Pictonio in Portugal is not only a strategic move to enhance Dropsolid's capabilities but also to balance wage costs with those of Belgium. In a country like Belgium, where labor costs are higher than in many other European nations, this acquisition provides a strategic advantage in managing wage disparities while gaining access to high-quality talent.

"Portugal offers us a more cost-efficient solution, while also providing access to excellent talent," explains De Cooman who also move to Portugal in januari 2024. "With Pictonio, we can expand our talent pool and compete more effectively in the market. This allows us to offer our customers more capacity and better price-quality ratios for our AI-driven Drupal DXP services."

A Unique Alternative to American Competitors

As American competitors increasingly evolve toward closed technologies and closed-source solutions, Dropsolid offers an open-source model that caters to the growing demand for data control and digital sovereignty. This is particularly relevant in today’s geopolitical context, where companies, especially European organizations, are placing more emphasis on owning their data and infrastructure.

"We provide our customers with sovereignty and control over their digital infrastructure – from the code to the data and the platform it runs on," says De Cooman. "In partnership with Google, which offers sovereign cloud options, we hold a unique position in the market, giving customers the flexibility and control they need in a world where geopolitics and AI play an increasing role."

Long-Term Vision: Integrating AI into Drupal, Mautic, Data, and DXP on One Open Platform

Dropsolid is committed not only to short-term growth but also to long-term innovation. The company is working toward integrating AI with Drupal, Mautic, data, and DXP into one open platform, offering transparency and control in how these technologies are utilized. This integration will allow businesses to manage their websites, digital marketing, and data analysis from a single AI-driven solution, leveraging the power of AI without sacrificing control or data sovereignty.

"By combining AI with Drupal, Mautic, data, and DXP into one open platform, we show our commitment to the open-source community and the open web," says De Cooman. "This will allow organizations to fully manage and optimize their digital experiences, harnessing the power of AI for better customer interactions and business outcomes, all while maintaining complete control over their data."

Proven Results with Key Milestones in the Drupal Universe

Dropsolid’s success is not just due to strategic acquisitions and scaling but also through ongoing contributions to the Drupal community. As a Drupal Platinum Partner, member of the Drupal Security Team, ISO27001 certified, and recognized for supporting the transition from Drupal 7 to newer versions, Dropsolid has cemented itself as a trusted player in the Drupal ecosystem.

Their technological advancements and dedication to the Drupal and Mautic communities have led to continued innovation, enabling clients like Beobank, Soudal, and the European Union Aviation Safety Agency (EASA) to achieve outstanding results. For Beobank, website traffic doubled; Soudal saw SEO performance improve fourfold; and operational costs were halved for other clients, with significant improvements in digital experiences resulting in enhanced customer engagement and business outcomes.

Looking to Make Partnerships with Investors, Employees, and Customers

As we continue to grow and innovate, Dropsolid is actively seeking to build strong relationships with investors, partners, employees, and customers. Our AI-driven solutions offer immense potential for digital transformation, and we are excited to explore opportunities that will allow us to collaborate and scale even further.

Conclusion

Dropsolid continues to strengthen its position as a leader in the European Drupal market by achieving key milestones within the Drupal universe and maintaining a continuous focus on open-source technologies. The acquisition of Pictonio, our long-term vision of integrating AI into Drupal, Mautic, data, and DXP into one open platform, and our agentic approach to implementing DXPs highlight Dropsolid’s commitment to helping businesses with their digital transformation. By combining open-source technologies, premium extensions, global partners, and a focus on digital sovereignty, Dropsolid offers a unique alternative to closed-source solutions. This enables the company to support not only European businesses but organizations worldwide as they grow toward digital excellence.