Boplan: a digital presence for marketing and sales

Dropsolid developed a business platform that combines extensive freedom for marketing experts with efficient lead scoring for the sales team. Moreover, the fluid design of Ready for Impact | Safety Solutions | Boplan brings a refreshing presence to the B2B market, sparking conversations. Mission accomplished, for now.

Boplan’s management is defining a new business strategy with lead generation at its core. The brand identity is being upgraded, leading to a marketing rebranding. To support this, Dropsolid has scaled the Drupal website to develop a broad and future-oriented array of functionalities, such as integrating Bynder for optimal image management and linking with the CRM for a smart synergy between marketing and sales.

All marketing efforts are integrated into the new web platform, making lead generation measurable. In the first week after the launch campaign on social media, marketing experts were thrilled with the smooth lead generation: 63 potential customers were identified on the platform and directed through the CRM, allowing targeted follow-up by the sales team.

Boplan’s marketing experts aim for total design freedom, flexibility in creating landing pages, and the integration of animation effects to present their products in an original and appealing way. To meet these desires, Dropsolid applied fluid design, the perfect marriage of design and functionality. The result is a striking and unique, “sexy” website in the B2B market!

Trade shows are an essential pillar of Boplan’s sales strategy. At their booths, they showcase a seamless integration of offline and online customer experiences. Marketers provide a digital billboard where visitors can use the impact calculator to receive a transparent and fully personalized proposal! Salespeople at the booth use tablets to fill out web forms, capturing mobile data as well. Each application has an appropriate form that guides visitors through a tailored customer journey to the right solution. All collected data is stored in the CRM, and even anonymous visitors are tracked within an assigned segment.

Starting in September, Boplan is diving into digital advertising and dedicated landing pages in seven languages, including Japanese! The website now serves as the central content hub, reaching a global market, even in countries without an active sales department (for now). They are enhancing all possible touchpoints, useful customer segments, lead-scoring customer journeys, SEO advertising, impactful email marketing campaigns, and lead generation with content tailored by language and audience. Next year, the digital platform will include a supplier and customer portal. Boplan is prepared to create a seamless digital experience through strong personalization and smart data usage, resulting in optimal lead scoring—the focal point of their business strategy.

Boplan^® is an innovative leader in developing and manufacturing safety products for industrial, warehouse, and commercial facilities. With an unwavering focus on workplace safety and asset protection, Boplan^® products are designed to provide the highest level of impact resistance, safeguarding people and infrastructure. With a commitment to innovation and excellence, Boplan^® continues to set the standard for workplace safety solutions worldwide.

Headquartered in Moorsele, Belgium, Boplan^® has a strong international presence with offices in the United States and key European locations, including France, the Netherlands, Germany, the United Kingdom, Spain, Poland, and Italy.

For more information about the company and its products, visit boplan.com.