Mautic is the largest open-source marketing automation platform. It stands out from other platforms by the fact that it’s completely free to use. This makes it accessible not only to large-scale organizations, but to every business. Just like Drupal, Mautic can count on a highly active community that contributes daily to the platform’s code for further improvement.
Marketing automation helps you to make your overall marketing more efficient on different levels, including multichannel marketing, automated campaigns and workflows, and integrated web forms. But there’s more: Mautic throws in additional features, like content management, segmentation, lead scoring and dynamic content.
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