A logical evolution was that content editors wanted to create ‘immersive reads’. In other words, the mix of textual content with videos, images, and other rich content from the site. Paragraphs were a winner at the time. Editors could now add a paragraph field to a content type and put any kind of content in the preferred order to construct a page.
A paragraph can consist of a number of fields. At Dropsolid, we grouped the most commonly used paragraphs in our Rocketship Install Profile. This way, our clients can create dynamic content very rapidly.
Dynamic content is flexible. And you have a lot of freedom in your layout. But your UX is still not optimal, and re-use is cumbersome.