Last updated: March 12th, 2021

Need a new website, but have no idea how to start? Terms like CMS, WCM and ERP are flying through the air, and you have no idea where to place them. Don't worry: we've listed the most important items below.

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What is Drupal? The basics.

Faithful followers of case studies studies and digital strategy already know: at Dropsolid we choose Drupal exclusively. But why, and what exactly is Drupal? An overview.

Every digital experience or website is built based on a technical platform or content management system (CMS). At Dropsolid, we build all our projects based on Drupal, the engine behind the best digital experiences.

The Drupal-CMS

The definition is simple: Drupal is a Content Management System, or in short CMS. For the non-initiated: a piece of software used to develop and maintain websites and manage their content. With a CMS platform as Drupal, you can add content to your website yourself, manage and expand menu structures, post photos, etc. Sounds dead simple, but it isn't always - except with Drupal, of course.

Historically, a lot of CMSs have passed the review. In the past decade, however, some clear star performers have emerged - including Drupal. The originally Belgian content management system has been around since the 2000s and has emerged as one of the most popular and reliable ways to build websites and digital environments. Strong examples? The websites of VTM, Tesla, Le Soir and the White House.

Tesla - sitescreenshot (2017)
The Tesla site, an example of Drupal with clear design

Why Drupal?

How is it that the Drupal CMS has become an absolute powerhouse so quickly? There is a good, non-technical reason for this. Drupal itself is free and runs largely on the contributions of a community of nearly a million developers. Hard to believe? It's called open source, a popular way of working in the IT landscape.

Unlike classic companies that offer their CMS as a classic software package, Drupal's source code is freely downloadable and in theory anyone can contribute and add improvements. This is usually done in the form of modules: small building blocks that add extra functionality to the existing basic product. In this way, you can use a Lego model to add all the relevant blocks for your website, until it is just right. The possibilities offered by modules are virtually endless.

This is also the reason why Drupal is more than just a system to build websites with. In recent years, the idea has become more widespread that it is better to integrate as well as possible with all other possible systems - from accounting and invoicing over chatbots to CRM and marketing tools. Thanks to scalability, a Drupal website can grow with your organization - for freelancers and startups as well as growth SMEs and large corporations.

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Open source technical fundament

Businesses need websites that are flexible and can grow with them. Their digital environment also needs to integrate easily with existing systems, such as personalization or marketing automation platforms.

Drupal is open source: it is constantly being improved and, as an organization, you don't pay for the one-time purchase of software that you have to upgrade later or, worse, pay an annual license. That leaves room to invest in customer conversion.

At Dropsolid, we take it a step further and seamlessly integrate Drupal with other Open Source technology in our Open Digital Experience Platform: Apache Unomi and Mautic.

Drupal is open source: the underlying code is freely available. Companies no longer invest in software, but in long-term vision and success.

Next level

Always connected

The Drupal platform works like a blockchain. With the Drupal CMS, you enable the modules that are relevant to your business or organization. Integrating with Salesforce, Teamleader, Hubspot or Mautic? Turning on contact modules, maps or moderating content for a multi-site platform? Based on an open architecture, smart companies choose to turn on the modules they need.

 

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Scalable growth

Drupal is also rock solid in content management for multisite and multiple languages. The perfect solution for companies with multiple stakeholders, target groups, languages, products and services. With Drupal, companies build a scalable digital website platform at various levels. More control and more knowledge building, for a digital experience that delivers the best return on investment.

Thanks to its open architecture, Drupal also integrates easily with other tools. Integrating your Salesforce or Teamleader CRM becomes a piece of cake, as do marketing tools or DAM and ERP platforms.

 

Looking for a digital partner to help conceptualize, design, build and support your Drupal website? Get in touch!