The shift to integrated customer experiences

This whitepaper explores the current market state of integrated customer experiences and how they are reflected in a digital business context. The purpose of this document is to explore key issues that European mid-sized businesses are facing where connecting with customers is concerned, as well as the current state of overarching approaches for digital customer experience delivery. In this whitepaper you'll discover more about:

• The case for an integrated platform
• Why integrated customer experiences matter more than ever
• Executing on the dxp opportunity