Solution
A national platform with the integration of regional offerings, services, and information, allowing the end-user to navigate through the website in a smooth way.
Improve SEO by avoiding duplicated content with smart filtering via Apache Solr.
Using Drupal whereby the content creators can post and manage the content themselves through different roles.
The organizational structure of the Confederation of Liberal Mutuals (LM) is quite complex. In addition to a large range of national services, the separate regions also offer their own offerings and various benefits. A complicated entity!
The old website of Liberale Mutualiteit
When visiting the old website, the visitor immediately encountered the first barrier: a splash screen with a region selector. If the wrong choice is made here, from step one, the visitor receives information that may not be correct. The mix of regional and national websites created a maze of duplicated content. The result? 70% of the website was online up to six times and in terms of SEO, the regional websites were competing with each other.
Time for a change! After a strategic analysis, Liberale Mutualiteit decided to give its website a new look. The goal? Increase the ease of use for all visitors, make the user flow more logical, and bundle all regional sites under one strong national website.
Adaptations to the website used to be difficult. There was an internal need to work on the website independently and completely autonomously. Both nationally and regionally.
Digitize, modernize and personalize
Modernize
The looks, they also matter! The smooth look 'n feel of the website encourages intuitive user search behavior.
The content creators are taking the helm
The content creators at Liberale Mutualiteit are numerous: there is a team at the national level, but all regions also have their own content creators. Creating, uploading and updating content independently is therefore an absolute must for an efficient work structure. Each content creator now has their own piece of the website and makes changes independently.
A positive evolution that the new website brought with it was the collaboration across regions. A chat group now serves as a sparring channel, the new manual describes how employees should use the platform and content is increasingly coordinated across all regions. Bye-bye double work, hello work efficiency!
Dropsolid's technical team always provided clear, well-reasoned explanations. Everything was presented at the level of the stakeholders so that better, faster, and easier decisions could be made. This way, everyone on the team - regardless of their function - was always 100% on board with the project.
Jana Demeulemeester
Marketing- and communication officer at Landsbond LM
From duplicated content to smart SEO
In the past, all content was duplicated on the regional websites; fortunately, this is now a thing of the past. The problem? The regional websites were competing with each other in terms of SEO. The solution? All content is now only published once on the website. Via Apache Solr, the correct content is filtered so that you only find the information that belongs to that specific region.
Not only that, the content was also aligned across the different regions. Easier to digest for visitors, less workload for employees, and better for SEO. The internal content creators also followed a number of workshops on SEO-friendly writing.
Mandatory region filter
Although the content has been unified as much as possible nationally, there are still some small, and sometimes quite important, nuances by region. The goal is always to give the user the most accurate information possible in his specific region. Because of the small differences, a filter was still the best option. Not as a splash screen anymore, but a little deeper into the site when you are specifically looking for benefits, services, and information about your region.
Functionalities tailored to LM
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Central search function
The new search function makes it quick and easy to find the info you're looking for.
Content creators also easily exclude pages that should not be found.
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Chatfunction
Liberale Mutualiteit's service goes a long way. And now also via chat. Per region they choose whether they want to activate this function and on which pages. In this way, they put their personal aspect in the spotlight even better.
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Scheduled publishing
Special actions or time-bound pages can be easily put online and offline by the convenient scheduler.
The result?
- A user-friendly website where users can easily find their way through the services, offerings, and information provided.
- National and regional teams that can easily manage their content completely independently.
- The teams work better together thanks to the coordinated content. Both regionally and with the national team.
- An SEO-optimized website without duplicated content.
- The unburdening of the admin department because the visitors themselves can more easily find an answer to all their questions through the logical structure of the website.
About Liberale Mutualiteit
The Liberale Mutualiteit (Mutualité Libérale for French-speaking Belgium) is a Belgian group of health insurance companies. The parent organization is the Landsbond van Liberale Mutualiteiten.
An LM health insurance fund has various functions. Among other things, you can go there for the reimbursement of medical care, benefits, extra allowances and premiums, insurance...
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