The bank's far-reaching long-term digital strategy implied a revamp of its digital environment. All three main websites - corporate sector, consumer banking, and online banking - were analyzed and redone. To maintain digital banking leadership for years to come, the bank was looking for a scalable platform that would be future-proof. Time to market and reliability on project timelines are crucial in their industry, as well as quality and transparency. To facilitate this major overhaul, an agile triple-tandem between the bank, Dropsolid, and a marketing agency set to work.
The most crucial needs were as follows:
- A full redo of the User Experience (UX), based on different target groups.
- The need for the internal marketing team to take back control, so they could set up landing pages, campaigns, and other content without intervention by the IT team.
- Integrations of external tools and custom items - for example, a mortgage simulator.
- Enabling the transition to modular site-building.