Dropsolid put in place a distributed content management system on a centrally managed platform, using the Multi-Market Module. Advanced content permission management allowed us to combine central content distribution with local website maintenance.
The new Lotus websites are fully responsive with detailed product info and a recipe view optimized for mobile devices, making it easy to follow step-by-step instructions while baking.
It didn’t take long for Lotus to start feeling the effects of this new approach:
- Corporate branding and content can be centrally managed, in turn decreasing the marginal costs of adding new brands to a minimum.
- Faster time-to-market through close collaboration with the Dropsolid Solutions and Content teams to manage go-live for additional markets.
- Local marketers receive tailored training to start managing their local content independently.