Lotus Bakeries: distributed CMS

Faster time-to-market in a competitive global landscape
Lotus - dropsolid


Maintaining a uniform corporate identity with operations in over 50 different countries.


A distributed content management system, manageable through a central platform by the multi-market module.


Centralized management of corporate branding and content, faster time-to-market for new websites, and local marketers manage their own sites completely independently.

Lotus - devices 2 screens

A uniform branding over all countries

As a global player that had gone through a series of acquisitions over the past years, the digital landscape for Lotus had become fragmented. HQ was struggling to maintain its unified corporate branding and was having a hard time pushing relevant content consistently to individual local markets. Needless to say, overhead costs for keeping all websites live and updated with new products had risen exponentially.

Lotus - devices 4 screen

The result?

Dropsolid put in place a distributed content management system on a centrally managed platform, using the Multi-Market Module. Advanced content permission management allowed us to combine central content distribution with local website maintenance.

The new Lotus websites are fully responsive with detailed product info and a recipe view optimized for mobile devices, making it easy to follow step-by-step instructions while baking.

It didn’t take long for Lotus to start feeling the effects of this new approach:

  • Corporate branding and content can be centrally managed, in turn decreasing the marginal costs of adding new brands to a minimum.
  • Faster time-to-market through close collaboration with the Dropsolid Solutions and Content teams to manage go-live for additional markets.
  • Local marketers receive tailored training to start managing their local content independently.
Lotus - sfeerbeeld 1
Lotus - sfeerbeeld 1
Lotus - sfeerbeeld 1
Lotus logo square

About Lotus Bakeries

Lotus Bakeries is active worldwide in the indulgent and natural snacking segment with a variety of brands, including Lotus Biscoff, Nakd, TREK, BEAR and Kiddylicious.

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